Food's goodness lost in message

Updated March 6 2013 - 11:23am, first published February 23 2013 - 3:00am
480 kj .... one serve of Kelloggs Nutri-grain: 30 grams.
480 kj .... one serve of Kelloggs Nutri-grain: 30 grams.
533 kj ... one serve of Thins Original potato chips: 25 grams.
533 kj ... one serve of Thins Original potato chips: 25 grams.
224 kj ... one serve of Bayview crumbed chicken breast nuggets: 22 grams.
224 kj ... one serve of Bayview crumbed chicken breast nuggets: 22 grams.
More than enough ... how one serving as recommended by its maker looks on a dinner plate.
More than enough ... how one serving as recommended by its maker looks on a dinner plate.
More than enough ... how one serving as recommended by its maker looks on a dinner plate.
More than enough ... how one serving as recommended by its maker looks on a dinner plate.

ON the eve of updated national dietary guidelines being released last week, the peak body representing the food industry launched its own website, Together Counts, which it described as ''a nationwide program to inspire active and healthy living''. The new National Health and Medical Research Council guidelines contain clear messages: limit added sugar. Avoid saturated fats. Energy drinks and vitamin waters are not healthy.

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