It's been wrapped in wool, given a serious case of blue balls and donned a pair of swish black sunnies for SpyFest.
But, it's latest makeover has sent Goulburn's Woolly icon well and truly viral.
The Big Merino's eyes are now green.
Transformed to promote The Goulburn Group's Connects Festival on Sunday November 15, the makeover attracted significant online attention on Monday morning.
While it's intention was to encourage passersby to "make the switch" to green energy, the image originally published in the Goulburn Post has been described as something similar to "a mutant radioactive sheep".
How social media reacted:
imagine if goulburn built a massive concrete effigy of José Mourinho it'd be.... the big Mourinho— Nick Evershed (@NickEvershed) November 9, 2015
Goulburn enjoying some non-massive crim escaped from the gaol exposure today.— AtticusThomas (@AtticusThomas) November 9, 2015
why make the big merino's eyes glow? nobody stops to look at its eyes— embittered memer (@adambrereton) November 9, 2015
ME [to grandkids]: I remember when the best part about the big sheep was taking photos with its balls. Now it rules Australia as emperor— j.r. hennessy (@jrhennessy) November 9, 2015
They missed an opportunity not mounting frickin laser beams in the Big Merino, is all I'm saying.— Mark Pesce (@mpesce) November 9, 2015