Goulburn makeup artist selected for Fiji Fashion Week

Diana Cheetham at work. The professional makeup artist has this week travelled to Fiji Fashion Week, her first international show. Photo: Doug Hall
Diana Cheetham at work. The professional makeup artist has this week travelled to Fiji Fashion Week, her first international show. Photo: Doug Hall

Goulburn’s Diana Cheetham knows a thing or two about makeup. She’s a professional makeup artist who owns her own business, directs the makeup for Canberra’s annual red-carpet fashion show ‘FashFest’, and teaches makeup for CMA Training Group.

Ms Cheetham has now been selected to travel to Fiji Fashion Week to be part of the Harlotte Cosmetics official makeup team. Harlotte Cosmetics is Fiji Fashion Week’s official sponsor, marking its 10th year.

Michelle Crofts, owner of Harlotte Cosmetics, selected Ms Cheetham for her skill, creativity and flexible approach when working in the hustle, bustle and pressure of backstage at major fashion events.

Makeup artists must be skilled at interpreting creative briefs quickly and working with precision to bring fashion design to life on the catwalk. Ms Cheetham’s talents also saw her work with the Harlotte team at Mercedes Benz Fashion Week Australia.

Ms Cheetham left the city on Wednesday for an 11-hour journey to Suva. It’s her first international event. “There are no words to describe the feeling of being selected,” she said. “I’m so excited to be working in such an extraordinary location and to experience how another major fashion show works.”

At FashFest, which she has worked on for three years, Ms Cheetham is in charge of a team of up to 45 makeup stylists who produce high-glamour looks for up to 150 models wearing new collections by 50 fashion designers. This year’s event is September 28-30.

“Makeup is a fashion accessory with the power to complete, perfect and refine an outfit,” she said. “Backstage has such a vibe but there’s never a minute to spare during show time. The pressure is non-stop.”