GOULBURN Mulwaree will have to up the ante on its competitors and bridge the social divide if it is to lure more tree changers to the area.
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These are two of the findings of a ‘Strategy for attracting tree changers to Goulburn Mulwaree,’ completed by a council working group.
After 260 hours of research and writing, estimated at $30,000 worth of free consultancy work, the group will release the report to tomorrow’s economic development and tourism advisory committee meeting.
They’re proposing a concerted $70,000 marketing strategy that will not only snare professionals, skilled workers, ‘returnees’ and retirees, but chip away at a ‘negative’ mindset.
Two of its authors, Mhairi and Peter Fraser have put their words into action.
Nearly two years ago they moved to Goulburn from Sydney, seeking a quieter lifestyle and running their management consultancy and mobility scooter businesses partly from home.
Both are now members of The Goulburn Group, the body that suggested the tree change strategy.
The working group also comprised Marulan man David Humphreys, foreign correspondent Urs Walterlin, real estate agent Tronn Alstergren for a time and involved input from several councillors and Goulburn MP Pru Goward.
Mrs Fraser said Goulburn Mulwaree had everything going for it and should be a region of choice for tree changers.
“We took a conservative approach and looked at strengths, weaknesses, opportunities and threats,” she said.
“Its strengths are obviously the location, affordability of land, great lifestyle and heritage. These are things to celebrate and present huge opportunities.”
For the full story, please see Monday's Goulburn Post, available from our front office in Auburn St, or at all leading newsagencies across the Goulburn area.