If you see a man with hot pink hair next time you're out and about, make sure you stop and ask him about it.
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Odds are, it will be Ash Kirby, and he has a message for you.
"If people stop me in the shops to comment on my hair, I'll be telling them about breast cancer, and asking them to donate," said Ash, before adding that he has one more thing to say - "Check your boobs!"
The 32 year-old Goulburn nurse is aiming to raise at least $2000 in the month of June for the National Breast Cancer Foundation.
Despite having done a lot of advocating and spreading awareness of the disease, this is his first time fundraising for a cause that is close to his heart.
"Being a nurse, you see a lot of it, the medical side and the impact it has on people," said Ash.
"But I've also had several family members go through it, and this year alone two friends have started treatment, and a friend whose dad died from breast cancer this year."
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He recalled that when his aunt was diagnosed, she was going through a relationship break-up, in the middle of a custody battle and delayed her treatment because she couldn't afford to take time off work.
It's that kind of complicated experience about which he wants to raise awareness.
"I want people to know what people have to go through," he said.
"Here in Goulburn and in smaller rural towns, people have to travel for treatment, and not all treatments are free - it's about much more than just the disease, it's everything else that goes with it."
Ash also wanted to remind both women and men to check their breast tissue for lumps, especially those "tough Goulburn farmers".
"It may be the tiniest of bumps and may not be painful, but you should never be embarrassed to have it checked," he said.
Ash added that turning his brown hair pink for the month of June is, of course, nothing like having chemotherapy or radiation, but he hoped it would help get the word out and raise some money.
To donate, go to fundraise.nbcf.org.au/fundraisers/ashleykirby
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