With international travel out of the picture, the number of tourists visiting the Goulburn region has grown over the Christmas and New Year period.
According to the council coordinator for marketing and events, Jessica Price, the number of tourists had "definitely" increased over the holiday period.
Ms Price, who is based at the Goulburn Visitor Information Centre, said foot traffic at the store was "higher than average".
"We've had lots of visitors from interstate and Sydney, mostly mature age couples and families."
Ms Price suggested the increase in tourists was due to limited accommodation on the South Coast and the higher number of day trippers.
Staff at the visitor centre had also seen an influx local people shopping at the store.
Goulburn South Caravan Park manager Steve Davey said the business had picked up since COVID-19 restrictions eased.
He said that while the park was "as busy as normal" there had been a downturn in holidaymakers from Sydney after coronavirus clusters developed.
Mr Davey said regional travel had increased with overseas trips not possible at the moment.
"Caravan and camping trips are growing really big this year," he said.
"There is certainly plenty to see in Australia."