If you call yourself a life coach, according to Jaemin Frazer, you open yourself up to be misunderstood.
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"It's a problematic term because it's an unregulated industry," he said.
"You're competing with people who've just done a three-day course and given themselves the label."
But for the Goulburn-based founder of The Insecurity Project - which incorporates an online course, a podcast and now a book - it is important that he wears the label with integrity.
"It's still what I do - I coach people around issues they experience in their life," he said.
"I took that term back because the only way to survive in this industry is to embody your message.
"If you've just done a three day course people will be sceptical.
"But I'm non-negotiable about 'smoking what I'm selling' - in the overflow of what I'm living myself, I can help other people."
Mr Frazer is currently one of Australia's leading life coaches, with a TEDx talk under his belt and a popular podcast.
Now he has released a book, called Unhindered: The Seven Essential Practices for Overcoming Insecurity, to further spread his message.
And the message is this: insecurity is one of the world's biggest problems, and can ruin your life if you let it. But it can be overcome.
"Insecurity is a universal problem that creates suffering, and can only lead to madness," he said.
"It makes inherently good people behave against their best interests and the interests of the planet.
"Most of our world leaders are narcissists - they have no idea who they are apart from being validated externally."
Instead, according to Mr Frazer, we need to learn how to affirm ourselves, rather than expect others to do it.
"We all need significance - we're all on a quest to work out if we matter," he said.
"A child isn't able to do that - they have to look outside of themselves, and no matter how perfect their parents are there's always a deficit which makes them feel like they aren't good enough.
"So being an adult is about learning to fill your own cup, psychologically.
"And that's how insecurity is solved, but most people don't do the work."
Just to complicate matters, he believes a lot of things that cause us pain in our lives are symptoms of this problem, rather than the problem itself.
"Typically people try to fix the problem where they see the pain, but that's not always the true source," said Mr Frazer.
"It's always a journey into beliefs rather than behaviour.
"Behaviour never lies - it always flows from what we believe.
"And the most toxic limiting beliefs are always the more personal ones."
Unhindered aims to provide a framework solving the problem of insecurity, with the seven steps encouraging the reader to take responsibility for their own journey.
I know how to fix this, and I can show you how - but you have to do the work.
- Jaemin Frazer
Which is a key difference, said Mr Frazer, between a life coach and a counselor or therapist.
"The quality of the relationship is different," he said.
"The first thing is for me to convince people I don't care about them, and that positions them as the hero of the journey.
"They need a guide, but that's not who fights the battle.
"I know how to fix this, and I can show you how - but you have to do the work.
"This is the way, only you can walk it."
Unhindered is available in hardback, ebook and audiobook. To find out more or to buy the book go to https://jaeminfrazer.com/
