Have you been seeing red this evening? No, you're not imagining things. The Big Merino has been lit up red to encourage people to roll up their sleeves and donate blood.
The Red Cross initiative aims to raise awareness for World Blood Donor Day and National Blood Donor Week from June 13 to 19. The Red Cross wants to celebrate the extraordinary achievements of the region's blood donors.
Currently, 106 donors are needed in Goulburn over the next two weeks to help patients that rely on donated blood.
This is in addition to the 1352 people who generously donated in Goulburn over the past 12 months.
Goulburn Donor Centre manager Wendy Skelly said each blood donation had the potential to save three lives.
She said there was an "ongoing need" for donations with one in three people needing a blood donation in their lifetime.
A blood shortage has put pressure on supplies across the country.
Ms Skelly urged people to pop in and see the team at 183-187 Auburn Street if they had any questions or concerns.
"We'll look after you and try to make it as easy as possible."
The merino will be lit up for two nights this week with organisers keen to keep the initiative going all week.
It takes one blood donation every 24 seconds to meet the ongoing blood needs of Australian patients - that's 31,000 donations a week.
Make a change this National Blood Donor Week and become a regular blood donor. Not only will this change your life, it will change the lives of countless others.
To book a donation call 13 14 95, visit lifeblood.com.au, download the Donate Blood app or see the team at Lifeblood Goulburn Donor Centre 183-187 Auburn Street, Goulburn.
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