Marsden Weir became the centre of attention on Thursday as a large film crew converged to shoot a television commercial.
Production company Sweet Shop visited Goulburn this week to film a Toyota ad targeting the US market.
A flurry of activity and marquees set up beside Crookwell Road, near the Wollondilly Riverwalk entry alerted motorists and pedestrians to the crew's presence.
During the morning, the team shot scenes of the vehicle beside the Wollondilly River at Marsden Weir, near the Goulburn Waterworks. The vehicle was heavily rigged with cameras to show its interior. Later, the crew shot a scene at the Crookwell/Marys Mount Road roundabout.
Sweet Shop executive producer Greg Fyson could not provide specifics, due to a confidentiality agreement.
However he said filming for the ad was also occurring in other parts of the state.
"Goulburn is an absolutely beautiful city with lots of lovely locations for us to shoot," he said.
"It is also very handy for the crew, being only two hours from Sydney."
Mr Fyson said the company had shot many other ads in and around Goulburn, including one at the airport for Budget Direct. Sweet Shop also uses the runway for other vehicle advertisements.
Mayor Bob Kirk welcomed the visit and attention on the city.
"We are seeing a real increase in filming permit requests for our region, particularly during autumn each year," he said.
"Staff are finding that many production companies return to Goulburn due to our accessibility and great 'country' locations, with their winding roads, heritage architecture and rural vistas.
"We've found that many location managers and production companies find out about us through word of mouth from their previous positive experience, as well as the marketing that we do in this space."
Cr Kirk praised the Visitor Information Centre team who liaised with companies to assist with traffic control plans, shot locations and communication with stakeholders.
The council charges a scale of fees for filming applications, ranging from $100 to $400 and a separate fee for traffic management fee assessment.
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