The Big Merino has been through a lot since he was put on a truck and carried up the road 12 years ago.
He's had his private parts painted blue for depression awareness, donned sunnies for SpyFest and had his eyes turned green to promote a festival.
Now he's sporting a moustache that tends to flap round in the city's windy weather of late.
Goulburn personal trainer, Taz Dunstan, is taking the blame but says it's all in a good cause. She's hoping to kick off a trend for Australia's 'Big Things' all in the name of 'Mo-vember,' which challenges men to grow a moustache during November and raise awareness and funds for men's health.
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"My aim is to raise awareness in a fun and proactive way, with the aim of businesses promoting themselves as being philanthropic, with values beyond the monetary," she said.
"That's the vision and next year will be even bigger."
Ms Dunstan said she was passionate about men's health in part because her father battled with mental illness. She was grateful to still have him in her life.
"I want to encourage men world-wide, especially in Australia, to start conversations and talk about and work through whatever is going on to get help," she said.
"Australian culture has come a long way from the old-fashioned belief that it is "weak" for men to speak out about their feelings. We still have a long way to go in destigmatising mental health but as a society are creating change."
Bunnings donated the materials for the mo, Rambo's owner Robert Rampton gave the go ahead and local firm Tutt Bryant installed the moustache.
The Big Merino shop, which is privately owned, is also collecting donations for Movember and selling stickers and other items, with all profits going to The Movember Foundation.
Her team is offering businesses the chance to have their logo and moustache style on the Big MO-rino for 2020 by making a donation to the XLPT Mo stars page:
Owners can send a confidential email to her team at:
with the maximum bid the business is prepared to donate to Movember. The amount must be paid by highest bidder, who will be notified and have 48 hours to make the donation. They will then be announced as Goulburn's biggest Movember supporter for 2019 and have their logo displayed on the Big MO-rino for 2020.
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