SO what if a gambling company has its logo all over the scrotum of the world’s most famous ram?
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We’re talking about cancer here. Any initiative that can reduce the rates of this insidious disease in men should be supported.
Sportsbet has chipped in $20,000 and a few tins of paint to help promote the Blue September campaign that encourages men to take steps to tackle the prevalence of testicular and prostate cancers especially.
Painting Rambo’s giant scrotum blue is a clever, some would say ballsy, way to garner mainstream attention for this vital health campaign.
Incorporating the company’s logo into the paintjob is a small trade off if it means people’s lives are going to be saved.
It’s accepted that men, especially, are vulnerable to gambling addictions.
And we accept that Sportsbet wouldn’t be doing this if it didn’t generate publicity for them.
But it’s not advertising a specific product or compelling observers to bet.
The overriding message is one of men’s health awareness.
The corporate goodwill should be embraced.
Some 22,000 Australian men die each year of various cancers.
Testicular cancer affects over 600 men every year.
One of the most worrying aspects of testicular cancer is the rate at which it occurs in young men – it is the second most common cancer amongst blokes aged 18-39.
Prostate cancer is a slow growing, malignant cancer that develops in the walnutsized prostate gland.
It is the second most common cause of cancer death for males in Australia, claiming the lives of around 3000 men every year - and it is most prevalent in men over 65.
It’s about time men’s cancer awareness got front page news.
We make no apologies the Sportsbet logo happens to occupy the prime piece of real estate in today’s edition.
Visit www.blueseptember.org.au.